Originally Answered: Asking again: I need ideas for designing a logo for a "soft" construction company?
Looking at the site, I'd recommend using colours that will set off the existing photos they have to showcase their work.
Try a masculine yet warm combo of barn red, terracotta brown, and deep gold with a hint of orange (as you might find on a steam shovel or road sign!). The hues are comforting and suggest happiness and serenity.
Use solid 'bars' of colour to reference the idea of strength, framework, beams, etc. and set the individual link buttons against them in a contrasting colour. Avoid cutesy graphics, scrolling or flashing words! Lose the awkward 'frames' version and its dreadfully busy blue background... :)
For a logo... why not think big and design something that they can use on letterhead, the side of their construction vehicles, and on fridge magnet giveaways as well as on their website?
Let's see if I can describe one possible concept here, bearing in mind that a picture would be worth a thousand words....
A solid band of terracotta (about one cm wide in proportion to the screen) which runs all the way across the page. Rising from that base on the far left is a stylized gable (a broad triangle, with soffits, eavestroughs, etc. all in terracotta, perhaps with the lines drawn in darker brown or black. Don't forget the octagonal window that seems to be a feature of their home designs!
On the band of terracotta, centred below the triangle of the gable, the words "Good Will Builders" in a strong font (not the dated Western look, but something perhaps like Rockwell Extra Bold, which will complement a basic Times Roman for the bulk of the text on the site) - then the tag line 'building for you as we would build for us' (in Times Roman) - all in the deep gold which should show up well against the terracotta.
If the owner wants a stronger reference to his philosophy, you could try playing with layers - make a layer of just slightly lighter terracotta text which reads 'peace forgiveness happiness' (and so on) repeated and spaced/scattered randomly. Overlap it on the dark base bar and make it almost transparent, then cut away the excess. You should have words 'sketched' like a watermark stamped randomly all over the base bar. THEN add your company name and tagline over top of the bar. Outline the gold font in black if need be to bring it up more.
I hope you can visualize it from that! Sorry, I needed almost a thousand words... :)
Hugs from Bardmistress, free webpage design a hobby!