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When designing a logo, do I have to design also the font?

When designing a logo, do I have to design also the font? Topic: Practice writing alphabet letters
July 19, 2019 / By Amity
Question: Hi I have to design a logo so I want to know, do I also have to design the font? I know from the creative side it would be the best, but I'm interested now in the legal part? Below the logo I should write a sentence, it's actually a flyer. Can I use an existing font found on the internet? Can the author of the font sue me if he made it as a free font? In general, do people design the font together with the logo or do they use some existing fonts, and If I have to design the font, do I have to design it for the whole alphabet or just for the letters I need?
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Best Answers: When designing a logo, do I have to design also the font?

Watkin Watkin | 10 days ago
Hi. You are making too many questions that are correlated but are different subjects! I hope you are a student or just a curious person, because no professional designer (even just out of school) should make those questions! Anyway, here is some help (I hope): 1. No, you don't necessary need to draw a font, depending on the purpose of the logo you are designing and its characteristics you may eventually find an appropriate or perfect font (free or not free) that combines with your logo (if it has a non typographic shape) and in this case you can also make some adjustments to the font has long as you don't redistribute or sell it as your work (anyway it's always good practice to read the copyrights of the font). On the other hand if there is no non typographic shape and the logo is just made of the type, and even with a shape, you can make some adjustments to best fit your goals, readability, aesthetics, etc. (once again, as long as you don't violate the copyrights). 2. You can use the font (free or not free) in text message or extended text and distribute it in its media (printed work, etc.) as long as there are no restrictions on the copyright of the used font (very rare on this matter but there are some exceptions, namely web usage). If its free, in most cases there are no restrictions except for the resale or redistribution as "your work". 3. For the question regarding designing an entire font. It may be required in some works, for example if you are designing a entire brand or corporate identity (a major one :) ). Some good examples are Renault, Xerox, Coca-cola,... but these are worldwide brands! If you design a font especially for a brand or company it will not only fit its logo but also have a unique identity that (if well made) can be identified just by reading an isolated text or phrase. If you design a entire font for use in text and not only in the logo, of course it would be better to design all the alphabet characters, even the accents and foreign punctuation - the world is not only english spoken!
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Watkin Originally Answered: Designing a logo for my smoothie bar. 10 EASY POINTS?
Whenever you're stumped in the branding process, do some research. Google "smoothie bar" and see what's out there. Don't do this to rip off other people's designs, but do it to see what makes their identities so successful (or NOT successful in some cases). After a quick googling of "smoothie bar" I found a lot of companies that use a lot of orange/red/green color themes, as well as very trendy upbeat designs for their logos.
Watkin Originally Answered: Designing a logo for my smoothie bar. 10 EASY POINTS?
Get a graphic designer - go on Craig's list and put an ad out. It is unfair to ask people to work (creative design brainstorming) for free. Do you work fo free? And do you trust the quality of free work over that of a professional? You can hire a design student relatively cheaply. Remember - you get what you pay for. The design is the first thing people se on the shelf - you win o lose customers right there. Invest in the packaging - it is an important part of the process/product. Places like Pinkberry are all about the look/logo as well as the product itself. Nice hat :)

Sage Sage
Generally many fonts are owned -- IP. GIMP with the proprietary fonts from Linotype and other companies which Adobe has already licensed can be quite expensive (one reason why though I now dislike Adobe but do NOT recommend pirating their IP -- so much of it isn't theirs and you are more literally committing theft than some other programs since they still have to pay for fonts and all). You can change fonts fairly straightforwardly in a vector drawing program like Illustrator or Inkscape. Try it. If you use illustrator you've probably paid for the fonts. Inkscape uses free ones.
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Murdock Murdock
Use public area fonts that are loose get entry to to the conventional public in maximum circumstances and at super. do no longer use Trademarked or Registered emblem fonts like say from "Pepsi" or "Coke" or any "sort identity LABEL". yet additionally "layout" your guy or woman unique fonts and trademarks on your customers by using manipulating the fonts, including drop shadow, measurement something unique. The greater unique the emblem layout the greater demonstratively unique that's on your shopper to Trademark or register. you opt to create a distinctive emblem that suits their company or sort image. Be innovative by and super.
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Murdock Originally Answered: Asking again: I need ideas for designing a logo for a "soft" construction company?
Looking at the site, I'd recommend using colours that will set off the existing photos they have to showcase their work. Try a masculine yet warm combo of barn red, terracotta brown, and deep gold with a hint of orange (as you might find on a steam shovel or road sign!). The hues are comforting and suggest happiness and serenity. Use solid 'bars' of colour to reference the idea of strength, framework, beams, etc. and set the individual link buttons against them in a contrasting colour. Avoid cutesy graphics, scrolling or flashing words! Lose the awkward 'frames' version and its dreadfully busy blue background... :) For a logo... why not think big and design something that they can use on letterhead, the side of their construction vehicles, and on fridge magnet giveaways as well as on their website? Let's see if I can describe one possible concept here, bearing in mind that a picture would be worth a thousand words.... A solid band of terracotta (about one cm wide in proportion to the screen) which runs all the way across the page. Rising from that base on the far left is a stylized gable (a broad triangle, with soffits, eavestroughs, etc. all in terracotta, perhaps with the lines drawn in darker brown or black. Don't forget the octagonal window that seems to be a feature of their home designs! On the band of terracotta, centred below the triangle of the gable, the words "Good Will Builders" in a strong font (not the dated Western look, but something perhaps like Rockwell Extra Bold, which will complement a basic Times Roman for the bulk of the text on the site) - then the tag line 'building for you as we would build for us' (in Times Roman) - all in the deep gold which should show up well against the terracotta. If the owner wants a stronger reference to his philosophy, you could try playing with layers - make a layer of just slightly lighter terracotta text which reads 'peace forgiveness happiness' (and so on) repeated and spaced/scattered randomly. Overlap it on the dark base bar and make it almost transparent, then cut away the excess. You should have words 'sketched' like a watermark stamped randomly all over the base bar. THEN add your company name and tagline over top of the bar. Outline the gold font in black if need be to bring it up more. I hope you can visualize it from that! Sorry, I needed almost a thousand words... :) Hugs from Bardmistress, free webpage design a hobby!

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